Friday, February 24, 2012

To Tailor Burgers for France, McDonald's Enlists Baguette, The Wall Street Journal

The world's second largest fast food chain by number of stores (after Subway) has just announced an update to their French menu, the McBaguette. This article provides interesting statistics into the French diet (for example, the average French person eats 121 pounds of bread each year) ans why their love for bread may mean better business for the American fast food chain.


You can find the article here on the Wall Street Journal website


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